So, what is a Serum? Well, it is a concentrate of active ingredients that targets specific skin care concerns. The ingredients are immensely powerful and nourishing. The active ingredients present in a serum is higher that a usual face cream.

Choosing your serum depends on the skin problem you want to address. Consider what is important to you and find a serum that solves that need, then another consideration is your skin type. If you have oily or acne prone skin rather select a Retinol. For mature and dry skins try something with Hyaluronic acid and Vitamin-C. Normal skin responds well to glycolic acid which keeps the skin refreshed and rejuvenated.


Yes, serums can be heavy on your pocket, but are also more concentrated in ingredients meaning you will use fewer other products. More expensive serums tend to also have better quality ingredients present. A good serum can work wonders but take care to use within its best before date.




An underrated and often overlooked product for the skin that holds various benefits. Vitamin-B can help hyperpigmentation, prevent breakouts, soften the skin, and fade fine lines.

Vitamin-B is an antioxidant which means it helps decrease redness and irritations especially in problematic skin. Acne is caused by inflammation and Vitamin-B has anti-inflammatory properties. Great for skin smoothness and health.




Vitamin-A or best known as Retinol slows signs of ageing and protects against UV damage. Retinol is important for cell production and stimulates fibroblasts – keeping skin firm and healthy. So not getting enough Vitamin-A can lead to weakened skin causing problems such as dryness, healing slower and wounds.

Vitamin-A is particularly good at protecting against infection, protecting your complexion from irritants, bacteria, and pollutants.

Vitamin-A may lighten brown spots, increasing skin cell turnover making room for healthier cells.

Pores becoming clogged with dead skin cells, bacteria, and oils, cause acne and pimples. Vitamin-A helps by slowing down oil production thus keeping pores clearer.




Vitamin-C is also an antioxidant and aids the skin to fight off free radicles. Vitamin-C is very acidic, this triggers the skin to heal itself which in turn produces more collagen and elastin’s, keeping your skin plum and firmer.

Vitamin-C contains a property that prevents melanin production which causes skin discoloration and hyperpigmentation, thus preventing further dark spots.

Those with overly sensitive skin may develop allergies and redness from Vitamin-C, so use cautiously.



If you are new to using serums take it easy, they are quite potent and a little goes a long way. Its always best to start on a low frequency and slowly introduce more as your skin grows more accustomed.


To understand which serums and boosters work best for your skin type, navigate to the bottom of our site, and indicate your skin problems, this will filter the best recommendations for you skin type, helping you achieve best results.